With the Ultraboost 3.0 “Triple Black” being one of the hottest colourways to date it is no surprise that Adidas is determined to make the most of its success. When the first “Triple Black” variation was released it was met with immense hype, with influencers and celebrities alike sporting the innovative new iteration en masse. Now though Adidas has teased a slightly altered variation that will release at the end of the month.
The new design (pictured left) features a Matte Black heel tab that differs from the usual signature Ultraboost design. In all other areas however the colourway does not differ from its predecessor, leading some sceptics to suggest that Adidas is perhaps overdoing it when it comes to the “Triple Black” colourway. This is a complaint that has been levied at the Three Stripes Brand before, with regards to the frequent restocking of the signature “Triple White” colourway. Despite this somewhat unfair claim (if you had created a successful design with a lot of customer appeal you would probably restock it multiple times too) there will no doubt be a great deal of hype surrounding this latest Ultraboost variation. Make sure you wake up in time on the 28th of June so that you can get in on the action.