Yeezy Hype: Is it Gone?

As the Fashion world prepares for another Yeezy V2 release in the form of a “Cream White” colourway on April 29th we look at whether Yeezy’s successor to the highly coveted Boost 350 V1 model has lived up to expectation.

When the V1 350 model released in late 2013 it quickly became one of the most hyped shoes in the game.  Celebrities, athletes and fashion influencers were perhaps the only people that would be seen rocking Kanye’s immensely rare first release since moving from Nike to rivals Adidas.  This was due to the small number of shoes that were available upon release.  The rarity and exclusive nature of the very first “Turtle Dove” drop embodied the V1 releases, the later “Pirate Black”, “Moonrock” and “Oxford Tan” colourways shared the same small numbers at release and so the V1 remained throughout its life a rare, hyped shoe that was seen on only the luckiest of collectors feet.  The exclusivity of the V1 release is, however, a thing of the past.

Following the release of the V2 model (pictured above) at the tail end of last year, the Yeezy brand could perhaps be accused of saturation.  Since the initial release of the “Beluga” colourway 5 more variations have been released, and in greater quantities than the V1 model that was so greatly coveted in the years previous.  The result of these rapid releases is that Yeezy V2s can be seen everywhere.  They have become incredibly common on social media, while you can often see people sporting a pair whilst walking down the high street, a sight that was incredibly rare in years previous. The exclusivity that was associated with the initial V1 releases seems to have all but vanished, leaving me and many others to regard V1s as superior to their older brother V2s.

It is not merely exclusivity that makes the Yeezy V1 superior to its upgraded counterpart.  The basic, dulcet tones of the V1 releases meant that they fitted seamlessly with any outfit, subtly, without drawing too much attention to themselves.  In contrast the new V2 design; incorporating what is often a vibrant stripe along the exterior that, but for the core black/red model, differs to the base colour of the shoe, means that the subtlety is gone. The shoes no longer quietly fit into an outfit, now they can often be accused of taking over.

It can easily therefore be said that Kanye’s second version of his most popular shoe has not lived up to expectation.  The hype surrounding the 350 model has gone, as has the exclusivity of the Yeezy name, perhaps this is the path that Yeezy is treading, maybe in 10 years it won’t be ther celebrities that are sporting Kanye’s name, maybe it will be the shoe for the masses; and maybe that isn’t a bad thing at all?

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About Keffordma11

I am an aspiring fashion and streetwear blogger. I run an instagram page dedicated to streetwear entitled @damselindistressco

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